Kelly Hoffman
About Kelly Hoffman
Kelly Hoffman serves as the Senior Account Director at Borshoff, where she has worked since 2011, specializing in pharmaceutical and health communications. With a background in journalism and extensive experience in strategic communications, she effectively manages account teams and develops comprehensive communication plans for various clients.
Work at Borshoff
Kelly Hoffman has served as Senior Account Director at Borshoff since 2011. In this role, she develops and writes comprehensive internal and external communications plans, which include news releases, story pitches, and social media content. She manages multiple account team members and budgets simultaneously, demonstrating strong leadership and organizational skills. Hoffman's work involves providing strategic counsel to a diverse range of clients across various sectors, including corporate, nonprofit, and professional services.
Previous Experience at Eli Lilly
Prior to her tenure at Borshoff, Kelly Hoffman worked at Eli Lilly for eight years. She began her career there as a Senior Scientific Communications Assistant from 2003 to 2008, where she gained experience in scientific communication. She then transitioned to the role of Marketing Associate from 2008 to 2011, further developing her skills in marketing and communications within the pharmaceutical industry.
Early Career as a Features Reporter
Kelly Hoffman started her professional journey as a Features Reporter at The Republic in Columbus, Indiana, where she worked from 1998 to 2001. This role provided her with foundational experience in journalism and communication, which she later applied in her positions in the pharmaceutical and health communications sectors.
Education and Expertise
Kelly Hoffman earned her Bachelor's degree in Journalism from Indiana University-Purdue University at Indianapolis, studying from 1993 to 1997. Her educational background, combined with her extensive experience, has equipped her with expertise in pharmaceutical and health communications, making her a specialist in this field.
Strategic Communication Skills
Throughout her career, Kelly Hoffman has developed a proven track record in creating and implementing strategies that influence perceptions, attitudes, beliefs, and behaviors of leaders and employees. Her ability to craft effective communication plans has made her a valuable asset in her roles across various organizations.