Alessandra Altavilla
About Alessandra Altavilla
Alessandra Altavilla is a Jr. Product Manager Multichannel Marketing EMEA at Boston Scientific, with a background in business and corporate communications.
Title
Alessandra Altavilla holds the position of Jr. Product Manager Multichannel Marketing for EMEA at Boston Scientific. She began this role in 2019 and is based in the Milan Area, Italy. In this capacity, she is involved in developing and executing multichannel marketing strategies to drive product adoption and sales.
Professional Experience
Alessandra Altavilla has accumulated diverse experiences in the marketing and communications field. She started her career as an Office Assistant at a Private Office in Portici in 2016, working there for six months. This was followed by a Marketing Internship at Giffoni Experience in Giffoni Valle Piana, where she spent four months from 2015 to 2016. In 2018, she took on the role of Press Agent at Parole & Dintorni for six months, before joining Boston Scientific. Initially, she served as an EMEA Multichannel Marketing Intern from 2018 to 2019, a period of one year, before being promoted to her current role.
Education and Expertise
Alessandra Altavilla has a strong educational background in communications and media studies. She earned her Bachelor's degree in Communication and Media Studies from Università per Stranieri di Perugia, attending from 2012 to 2015. She then pursued a Master's degree in Business/Corporate Communications from Università degli Studi di Milano, where she studied from 2016 to 2018. Before her higher education, she completed her Scientific High School Diploma at Liceo Scientifico Filippo Silvestri, where she studied from 2008 to 2012.
Achievements in Marketing
During her time at Boston Scientific, Alessandra Altavilla led a project that significantly impacted sales. She managed to achieve a 100% increase in the sales adoption of eDetail within two months, compared to the previous two years. Her role also involves serving as the Social Media Community Manager globally, acting as a referral for the Customer Based Platform. She plays a crucial part in defining KPIs linked to various channel tactics and their effect on sales.
Collaborations and Responsibilities
Alessandra collaborates extensively with EMEA and country-specific marketing teams to outline digital business strategies and guidelines. She is responsible for analyzing trends and implementing campaign results to create new targeted content and marketing campaigns. Her efforts are directed towards ensuring the effectiveness of digital marketing initiatives and optimizing their impact on the company's overall sales strategy.