Alexander Bryson Iriondo
About Alexander Bryson Iriondo
Alexander Bryson Iriondo is the Multichannel Group Marketing Manager for Peripheral Interventions at Boston Scientific in EMEA, based in Paris, Île-de-France, France.
Company
Alexander Bryson Iriondo currently works at Boston Scientific as Multichannel Group Marketing Manager for Peripheral Interventions in the EMEA region. He has been with Boston Scientific since 2013, transitioning through various roles.
Title
Multichannel Group Marketing Manager, Peripheral Interventions, EMEA
Career at Boston Scientific
Alexander Bryson Iriondo joined Boston Scientific in 2013 as the Digital Marketing and Communications Manager for Europe, a role he held for five years. In 2018, he transitioned to the position of Multichannel Group Marketing Manager for Peripheral Interventions in the EMEA region. His responsibilities include leading digital transformation strategies and developing marketing capabilities.
Previous Roles and Experience
Before his current role at Boston Scientific, Alexander Bryson Iriondo held multiple positions in marketing and business consulting. He worked at Mauna Kea Technologies as the Marketing Communications and Brand Manager from 2010 to 2013. Prior to that, he was with Sorin Group, serving as Marketing Communications Manager from 2007 to 2010 and Marketing Communications Specialist from 2005 to 2007. He also worked at Johnson & Johnson as a Business Consultant from 2002 to 2005.
Educational Background
Alexander Bryson Iriondo has a solid educational foundation with degrees from well-regarded institutions. He earned a Master in Design Management from Universidad del País Vasco/Euskal Herriko Unibertsitatea in 2002 after studying Industrial Design. He also holds a Bachelor of Commerce in International Business from McGill University, completed in 2000.
Expertise in Marketing and Digital Transformation
Alexander Bryson Iriondo is known for leading the digital transformation strategy at Boston Scientific, focusing on the development of a marketing capabilities roadmap. He uses customer insights to design multichannel marketing programs and collaborates closely with sales teams to generate new business opportunities. His work aims to evolve and strengthen customer experiences through innovative digital health solutions.