Archana U.
About Archana U.
Archana U. is a Sr Upstream Product Manager in Interventional Oncology at Boston Scientific, with a diverse background in marketing strategy, analysis, and research across various industries.
Current Position at Boston Scientific
Archana U. has been serving as the Sr Upstream Product Manager in Interventional Oncology at Boston Scientific since 2019. In this role, Archana is responsible for managing upstream marketing activities for interventional oncology products. Her duties involve developing marketing campaigns and proposals tailored specifically to upstream medical device product marketing. Additionally, Archana provides market insights that contribute to industry and trade publications, reinforcing thought leadership in the field.
Previous Roles and Experience
Before her current role, Archana worked as Sr Marketing Strategy & Analysis Manager at Boston Scientific from 2018 to 2019 in the Greater Minneapolis-St. Paul Area. Previously, she was Sr Marketing Analyst at ACIST Medical Systems from 2014 to 2018. Archana also served as Global Strategic Marketing Manager for Pentair, Filtration & Process from 2012 to 2014 in Minnesota. Her earlier roles include multiple positions at Frost & Sullivan, ranging from Research Associate to Senior Research Analyst between 2005 and 2011.
Industry-Specific Skills and Expertise
Archana U. possesses specialized skills in leading War game initiatives to enhance competitive intelligence. She is proficient in designing questionnaires for market research purposes and using data analysis tools such as SPSS and Excel for statistical analysis. Her expertise encompasses various aspects of upstream product marketing, including developing strategic marketing campaigns and proposals.
Educational Background
Archana earned a dual degree of MSc (Hons) Chemistry and Master of Management Studies from BITS Pilani, where she studied from 1999 to 2004. Furthermore, she obtained a certification in Marketing from the University of California, Irvine, from 2011 to 2012. This solid educational foundation has contributed to her analytical and strategic capabilities in her professional roles.
Early Career and Internships
Archana's initial experience includes working as a Software Engineer at Infosys Technologies Ltd from 2004 to 2005. She also held internships at Lucas TVS in Chennai for five months in 2004 and at The Hindu in Hyderabad Area, India, for six months in 2003. These roles marked the beginning of her diverse and extensive career in various facets of research, marketing, and strategic analysis.