Ashwani Kumar Singh
About Ashwani Kumar Singh
Ashwani Kumar Singh is the Digital Marketing Lead at Boston Scientific, with extensive experience in social media and mobile marketing, content management, and email campaigns.
Digital Marketing Lead at Boston Scientific
Ashwani Kumar Singh serves as the Digital Marketing Lead at Boston Scientific since 2017, based in Gurgaon, India. His role encompasses managing social media and mobile marketing programs on platforms like YouTube, Facebook, and Twitter. He extensively uses Adobe Experience Manager (AEM) for various content management tasks such as uploading/modifying content, creating new web pages, and ensuring cross-platform browser compatibility. Additionally, Ashwani collaborates with the Global Digital Marketing Products team, agency partners, and external service providers to fulfill digital marketing program production requirements.
Previous Roles in Digital Marketing and Web Design
Before his tenure at Boston Scientific, Ashwani worked at Wunderman as a Technical Lead from 2015 to 2017. At EY, he held positions as a Senior Associate from 2013 to 2015 and as an Associate from 2012 to 2013. His earlier roles include Web Designer at INSZoom from 2010 to 2012, and Process Associate (Web Designer) at IonIdea in 2010 for 8 months. These roles were primarily based in Gurgaon and Bangalore, where he gained substantial experience in web design and technical leadership.
Educational Background in Information Technology and Computer Science
Ashwani's educational journey includes a PGDIT (MBA) in Information Technology from Symbiosis Centre for Distance Learning, completed between 2013 and 2015. He also holds a PG-DSSD in System Software Development from CDAC Bangalore, which he completed in 2010. Ashwani earned his B.Tech in Computer Science from MGM College of Engineering & Technology, finishing in 2008. He completed his Intermediate and High School education at DAV Public School Ghaziabad, focusing on Engineering Stream and subjects such as English, Hindi, Physics, Chemistry, and Mathematics.
Specialized Skills and Technical Proficiency
Ashwani possesses specialized skills in managing social media and mobile marketing programs, particularly on platforms such as YouTube, Facebook, and Twitter. He has hands-on experience with Adobe Experience Manager (AEM), where he performs tasks related to content management and website maintenance. His responsibilities also include building email campaigns aimed at driving traffic and conversion, coordinating with technology teams to resolve technical issues related to digital marketing initiatives, and ensuring effective communication and collaboration among different team members and external partners.
Roles and Responsibilities
In his current role, Ashwani Kumar Singh is responsible for a variety of digital marketing tasks. These include managing content on AEM, creating new web pages, ensuring cross-browser compatibility, and collaborating with both internal and external stakeholders to support digital marketing initiatives. Additionally, he is tasked with building and executing email campaigns geared towards enhancing traffic and conversion rates. He works closely with technology teams to address any technical issues that arise, ensuring smooth and efficient digital marketing operations.