Barbara Van Buyten
About Barbara Van Buyten
Barbara Van Buyten is the Sr. Manager of Multichannel Marketing EMEA at Boston Scientific, with extensive experience in marketing and communications roles across various companies in Belgium.
Company: Boston Scientific
Barbara Van Buyten currently holds the position of Senior Manager Multichannel Marketing EMEA at Boston Scientific, based in Brussels, Belgium. She began this role in 2021 and manages multichannel marketing efforts across the EMEA region. Prior to this, she served as the Multi-Channel Marketing Manager EMEA for Urology/Pelvic Health at the same company from 2019 to 2021.
Education and Expertise
Barbara Van Buyten has a strong educational background in both law and marketing. She earned a master's degree in Law from Universiteit Gent, completing her studies from 2002 to 2008. Later, she pursued a Master in Management focused on Marketing/Marketing Management at Antwerp Management School, which she completed from 2011 to 2012. Additionally, she achieved a certificate in Digital Strategy from Vlerick Business School in 2018.
Professional Background
Barbara Van Buyten has held various roles across the marketing and public relations sectors. Prior to her current position at Boston Scientific, she worked at Bayer as a Multi-Channel Marketing Manager from 2017 to 2019. She also served as a Senior Specialist in Public Relations & External Communications EMEA at St. Jude Medical from 2014 to 2017, which included transitioning to Abbott after the acquisition of St. Jude Medical. Additionally, she had an early career stint as a lawyer at Monard-D'Hulst Gent and Blomme&Partners advocaten.
Career Development in Multichannel Marketing
Barbara's career in multichannel marketing includes notable roles such as Multi-Channel Marketing Manager EMEA at Boston Scientific for the Urology/Pelvic Health division and Multi-Channel Marketing Manager at Bayer. Her responsibilities have involved developing and implementing marketing strategies across multiple channels, optimizing marketing efforts to engage target audiences effectively.
Experience in Public Relations
Barbara has extensive experience in public relations, having worked as a PR Consultant at FINN Public Relations from 2012 to 2014. She further honed her skills in public relations and external communications during her tenure at St. Jude Medical and Abbott. Her expertise includes managing public relations strategies, media relations, and corporate communications across the EMEA region.