Brian Haugen
About Brian Haugen
Brian Haugen is the Associate Director at Boston Scientific, with extensive experience in digital marketing, user experience optimization, and marketing automation.
Current Role at Boston Scientific
Brian Haugen serves as the Associate Director at Boston Scientific, a position he has held since 2022. In this role, he leads a global hub for Closed Loop Sales & Marketing, focusing on unifying capabilities, processes, and data across cross-functional teams and regions. His work aims to enhance customer experience by aligning sales and marketing strategies.
Previous Experience at Boston Scientific
Brian Haugen has an extensive background at Boston Scientific, having held multiple positions over a decade. From 2019 to 2022, he was the Sr. Manager of Global Marketing Automation Strategy. Prior to that, he served as Group Digital Marketing Manager from 2016 to 2019, and Digital Marketing Manager from 2011 to 2016. In these roles, he focused on digital marketing strategies and automation.
Early Career Positions
Before joining Boston Scientific, Brian Haugen worked at Priority Integrated Marketing in various capacities, including Interactive Marketing Strategist from 2009 to 2011 and Interactive Project Manager from 2008 to 2009. He also held a role as User Experience Manager / Sr. Marketing Specialist at W3i from 2005 to 2008. Additionally, he served as a Communications Board Member at the Advertising Federation of Minnesota from 2010 to 2013.
Educational Background
Brian Haugen earned his MBA from the University of Minnesota - Carlson School of Management, attending from 2009 to 2012. He also holds a Bachelor of Science degree in Marketing from St. Cloud State University - Herberger Business School, which he completed from 2000 to 2004. His education has provided a strong foundation in business and marketing principles.
Expertise in Marketing and Sales Strategies
Brian Haugen possesses expertise in aligning sales and marketing strategies to enhance customer experience. His skill set includes programmatic advertising, marketing automation, user experience optimization, and A/B and multivariate testing. He has a strong focus on ROI analysis and lead generation, making him proficient in driving marketing efficiencies and performance.