Cassandra Jensen
About Cassandra Jensen
Cassandra Jensen is the Brand Activation Manager at Boston Scientific, specializing in downstream marketing strategies for Interventional Oncology products within the Peripheral Interventions division.
Current Role as Brand Activation Manager
Cassandra Jensen currently holds the position of Brand Activation Manager at Boston Scientific, starting from 2020. Her responsibilities include managing downstream marketing strategies for Interventional Oncology products within the Peripheral Interventions division. This involves collaborating with global partners to ensure the Boston Scientific brand is consistently represented across various communication channels.
Previous Experience in Marketing
Before joining Boston Scientific, Cassandra worked as a Product Marketing Specialist at Kaplan Professional in Saint Paul, Minnesota, from 2019 to 2020. From 2016 to 2019, she was a Marketing and Wealth Management Associate at First State Bank and Trust in Stillwater, Minnesota. Cassandra also served as a Universal Banker 1 at First State Bank and Trust in Oak Park Heights from 2010 to 2016.
Early Career and Internship
Cassandra's early career includes a role as a Special Events Intern at Special Olympics Minnesota in 2009, located in the Greater Minneapolis-St. Paul Area. During this period, she gained significant experience in organizing events and working as part of a team dedicated to the success of the initiative.
Educational Background
Cassandra obtained her Bachelor’s degree in Communication Studies from Luther College, where she studied from 2006 to 2010. She later pursued a Master of Business Administration (MBA) from Purdue University Global, although specific dates regarding the completion of her MBA are not clear.
Execution of Integrated Global Product Communication
In her role at Boston Scientific, Cassandra utilizes innovative and measurable technologies to execute integrated global product communication programs. She works closely with key stakeholders to develop and implement tactics for programs and product launches across multiple communication channels, including trade shows, social media, digital platforms, video, and print. Additionally, she organizes external vendors to ensure accuracy and timely communication with group managers and product managers.