Daiana Dimitriu
About Daiana Dimitriu
Daiana Dimitriu is the Digital Marketing and Infrastructure Manager APAC at Boston Scientific, with extensive experience in CRM and digital marketing roles across various companies in Europe and Asia.
Title
Daiana Dimitriu currently holds the position of Digital Marketing and Infrastructure Manager APAC at Boston Scientific. She has been with the company in this role since 2022, operating out of Singapore, Singapore.
Company
Boston Scientific, a global medical technology leader, is where Daiana Dimitriu serves as the Digital Marketing and Infrastructure Manager for the APAC region. Her responsibilities include leading marketing initiatives and building robust digital infrastructure frameworks to enhance operational efficiency.
Professional Background
Daiana Dimitriu has a rich background in digital marketing and CRM management. Before her current role at Boston Scientific, she served as the Multichannel Program Manager for EMEA, also at Boston Scientific, from 2019 to 2022 in Paris. She previously held roles at L'Oréal as the CRM Digital Domain Manager for the DACH region and at Henkel as a Digital CRM Project Manager for the global market. Earlier in her career, she worked at Metro Systems GmbH and Oracle, focusing on Siebel CRM support and process management.
Education and Expertise
Daiana Dimitriu earned her Bachelor's degree in Foreign Languages, Literatures, and Linguistics from the University of Bucharest. This educational background laid the foundation for her expertise in digital marketing and CRM systems, which she has applied throughout her diverse career in multinational companies.
Achievements
Daiana Dimitriu has spearheaded several significant projects in her career, including developing a go-to-market strategy for a ~$100 million B2B market segment in the APAC region. She led a cross-functional team to prepare and launch new product offerings and piloted the largest country product launch within her organization. Additionally, she introduced digital content building blocks to enhance brand visibility and engagement, and developed a robust digital infrastructure framework to improve operational efficiency.