Dave Bierut
About Dave Bierut
Dave Bierut is the Director of Digital Marketing & Communications at Boston Scientific, with extensive experience in digital strategy and integrated marketing communications.
Director, Digital Marketing & Communications
Dave Bierut holds the position of Director, Digital Marketing & Communications at Boston Scientific, located in Marlborough, Massachusetts. He assumed this role in 2014 and has been instrumental in overseeing the company's digital marketing initiatives. His work focuses on creating integrated digital strategies that align with Boston Scientific's overall marketing goals, ensuring the company's digital presence is robust and effective.
Previous Role at Cramer
Before his current role, Dave Bierut served as the Senior Director, Digital Strategy and Analytics at Cramer from 2011 to 2014. While at Cramer, he led digital strategy initiatives, focusing on analytics to drive decision-making and optimize digital marketing efforts. His role involved managing a range of digital projects and ensuring their successful implementation to enhance client engagement and reach.
Career at Genzyme Biosurgery
From 2006 to 2011, Dave Bierut worked at Genzyme Biosurgery as Director, Integrated Marketing Communications. In this role, he was responsible for developing and executing marketing communication strategies, integrating both digital and offline elements. His work was crucial in promoting the company's biosurgery products and enhancing their market presence through comprehensive marketing strategies.
Education and Qualifications
Dave Bierut achieved his MBA in Marketing from the Baker College Center for Graduate Studies, studying from 2000 to 2003. Prior to that, he earned a Bachelor's degree in Broadcast Journalism from Lyndon State College, studying from 1989 to 1993. These academic credentials have provided him with a strong foundation in both marketing and communications, which he has applied throughout his career in various marketing and digital strategy roles.
Expertise in Digital Marketing Projects
Dave Bierut has extensive experience managing large-scale web projects and campaigns, particularly in the medical device and biotechnology sectors. He specializes in strategic website design and development, with a strong focus on usability. His expertise includes integrating digital strategies with offline marketing initiatives, which enhances the overall effectiveness of marketing campaigns. Additionally, he is well-versed in using various content management systems, including Sitecore, Ektron, and WordPress, to manage and optimize web content.