David Wills
About David Wills
David Wills is the Senior Global Product Owner, Marketing Technology at Boston Scientific, with extensive experience in marketing analytics and technology.
Senior Global Product Owner, Marketing Technology at Boston Scientific
David Wills is currently holding the position of Senior Global Product Owner, Marketing Technology at Boston Scientific. He has been with the company since 2020, operating out of Minneapolis, Minnesota. In this role, he leads consultative engagements for advanced digital campaigns and collaborates with business unit and regional marketing stakeholders. He also partners with IT for new capability development, managing an extensive marketing tech stack that includes Salesforce Sales Cloud, Salesforce Marketing Cloud, Tableau, Customer Data Platform (CDP), GA360, Adobe Experience Manager, and Formstack.
Previous Roles in Marketing Analytics and Data
Before joining Boston Scientific, David Wills worked at Qumulo as the Senior Marketing Analytics and Lead Lifecycle Manager from 2018 to 2020. Prior to that, he served as a Senior Marketing Data Analyst at SPS Commerce from 2014 to 2018. He has a strong background in marketing data analysis and lead lifecycle management. These roles were based in Minneapolis, Minnesota, where he focused on utilizing data to improve marketing strategies and outcomes.
Customer Service Experience at Kwik Trip, Inc.
David Wills began his professional career in a customer-facing role at Kwik Trip, Inc. He worked as a Customer Service Representative from 2011 to 2015 in Mankato, Minnesota. This position provided him with valuable experience in customer service, enhancing his ability to understand and meet customer needs, which is integral to his current marketing roles.
Education at Minnesota State University, Mankato
David Wills studied Marketing at Minnesota State University, Mankato, where he earned a Bachelor of Science (BS) degree. He attended the university from 2010 to 2014. His academic background laid the foundation for his subsequent roles in marketing analytics, data analysis, and product ownership.
Expertise in Marketing Technology and Salesforce
David Wills has earned over 78 Salesforce Trailblazer badges, demonstrating his commitment to continuous learning and proficiency in Salesforce. His expertise extends to managing marketing technologies and platforms such as Salesforce Sales Cloud, Salesforce Marketing Cloud, Tableau, Customer Data Platform (CDP), GA360, Adobe Experience Manager, and Formstack. He supports the deployment of third-party tools and technologies like SFDC Ad Studio to enhance marketing automation capabilities.