Derrick Peoples
About Derrick Peoples
Derrick Peoples is the Global Principal Content Strategist at Boston Scientific, with a background in marketing and communications from various roles at General Mills and other companies.
Title
Derrick Peoples is a Global Principal Content Strategist currently working at Boston Scientific in the Greater Minneapolis-St. Paul Area. He has held this position since 2017.
Professional Experience at Boston Scientific
Derrick Peoples has been with Boston Scientific since 2017, working as the Global Principal Content Strategist. In this role, he develops multi-channel campaigns targeting audiences interested in prosthetic urology products. He is responsible for delivering market-based strategies that align with the business's annual operating plan and leads cross-functional teams to enhance brand presence in the prosthetic urology sector.
Previous Roles at General Mills
Before joining Boston Scientific, Derrick Peoples worked at General Mills in various capacities. From 2015 to 2017, he was involved in Integrated Marketing Communications. Prior to that, from 2013 to 2015, he served as Marketing Incentives Senior Planner - Global Media & Connections. His initial role at General Mills was as Promotion Marketing Sr. Planner - Multicultural, a position he held from 2011 to 2013. All roles were based in the Greater Minneapolis-St. Paul Area.
Early Career and Internships
Derrick Peoples began his career at Marketing Werks, Inc., where he worked from 2006 to 2011 as a Senior Account Manager. He then moved to Oxford International, Inc. as an Account Executive for an 8-month period in 2004-2005. His professional journey started with an internship at Caviness Advertising Inc from 2003 to 2004.
Education and Expertise
Derrick Peoples earned a Bachelor of Business Administration (B.B.A.) in Marketing from Lubbock Christian University, completing his degree from 2001 to 2004. His educational background in marketing has provided a solid foundation for his extensive career in content strategy and integrated marketing communications.