Heather Zehring, Mfa, JD
About Heather Zehring, Mfa, JD
Heather Zehring is the Principal SEO Strategist at Boston Scientific, with extensive experience in SEO, digital marketing, and content strategy.
Title
Principal SEO Strategist
Current Role at Boston Scientific
Heather Zehring currently serves as the Principal SEO Strategist at Boston Scientific since 2020. In this role, she leads research projects aimed at optimizing the company's web properties. She is responsible for communicating program performance to drive leadership buy-in for the SEO vision and developing strategies for implementing page-level recommendations at scale. Additionally, she incorporates accessibility, customer experience, and customer journey mapping into SEO optimization efforts. Heather also partners with Digital Marketing Managers to ensure thorough keyword research and continuous optimization, while suggesting improvements for process, productivity, and accessibility optimization in SEO practices.
Previous Roles and Experience
Before joining Boston Scientific, Heather served as a Global Search | SEO/SEM Strategist | Content Writer at 3M from 2017 to 2020. From 2015 to 2017, she worked as an SEO | Digital Marketer | Digital Marketing Coordinator at FindLaw, part of Thomson Reuters. She has also held positions as a Content Manager at Globe Education Network in 2015 and as a Senior Content Strategist | Senior Blog Writer at FindLaw from 2012 to 2015. Her earlier roles include Senior Article Writer | Senior Legal Content Strategist at FindLaw from 2009 to 2012 and Attorney Editor at FindLaw from 2007 to 2009. Additionally, Heather has experience as a Legal Intern at Thomson Reuters from 2006 to 2007 and as a Freelance Writer | Editor | Content Strategist from 2000 to 2015.
Education and Expertise
Heather Zehring holds a JD from Mitchell Hamline School of Law. She also earned an MFA in Film and Screenwriting from Columbia University in the City of New York. Additionally, she has a BA in Studio Art and Media Studies from Carleton College. Heather has also taken fiction and non-fiction writing courses at The Loft Literary Center, a non-degree-granting program that further enhances her expertise in content strategy and writing.
SEO and Digital Marketing Strategies
Throughout her career, Heather Zehring has developed and implemented numerous SEO and digital marketing strategies. At Boston Scientific, she works closely with digital marketing teams to drive SEO in content creation and programming for integrated communications. She also suggests improvements for process, productivity, and accessibility optimization in SEO practices, ensuring that web properties are optimized for both search engines and user experience.