Javier Urda
About Javier Urda
Javier Urda is an EMEA Multichannel Marketing Specialist at Boston Scientific, with a background in digital marketing and a Master's degree in Professional Development 4.0 from Universidad de Alcalá.
Current Role at Boston Scientific
Javier Urda currently holds the position of EMEA Multichannel Marketing Specialist at Boston Scientific. He has been with the company since 2016. In his role, he is responsible for managing marketing assets development for cross-divisional teams across the EMEA region, which includes creating product templates, brochures, presentations, and commercial videos.
Previous Experience in Digital Marketing
Before his current role, Javier Urda worked at Boston Scientific as a Multichannel Marketing Specialist for Europe from 2016 to 2017. Prior to this, he gained experience as a Digital Marketing Trainee at Yelmo Cines I Cinépolis Spain for seven months in 2016. These roles allowed him to build a strong foundation in digital marketing and multichannel strategies.
Educational Background
Javier Urda earned a Master's degree in Professional Development 4.0 from Universidad de Alcalá, completing this program in 2017 after one year of study. He also holds a degree in Marketing and Dirección Comercial from ESIC: Business & Marketing School, where he studied from 2012 to 2016.
Key Projects and Contributions
Javier has led several important initiatives during his tenure at Boston Scientific. He played a key role in integrating Sales Cloud and Marketing Cloud for Peripheral Interventions, and he contributed to developing a new Digital Asset Management system by optimizing the user experience. Additionally, he led the development of the European teams' intranet using Sharepoint and developed a Marketing APP focused on optimizing the use of different channels based on ROI.