Jennifer Hanson
About Jennifer Hanson
Jennifer Hanson is the Senior Brand Activation Manager at Boston Scientific with extensive experience in marketing communications and brand development.
Title
Jennifer Hanson is currently serving as Senior Brand Activation Manager at Boston Scientific. She has been in this role since 2019. Her work mainly focuses on enhancing brand activation across various channels in the Greater Minneapolis-St. Paul Area.
Career at Boston Scientific
Jennifer Hanson has a longstanding tenure at Boston Scientific. Before her current role, she worked as a Marketing Communications Strategist from 2014 to 2019. In both capacities, she has been responsible for driving marketing strategy and managing brand communications in the Greater Minneapolis-St. Paul Area.
Previous Experience at Bayer HealthCare
Jennifer Hanson contributed significantly to Bayer HealthCare - Interventional, where she served in multiple roles. From 2013 to 2014, she worked as a Senior Marketing Analyst. Prior to that, she held the role of Marketing Communications Analyst from 2011 to 2013 and Marketing Communications Coordinator from 2008 to 2011. Her work at Bayer focused on marketing strategy, communications, and digital assets in the Greater Minneapolis-St. Paul Area.
Educational Background
Jennifer Hanson achieved a Digital Marketing Certificate from the University of St. Thomas - Opus College of Business in 2014. She also holds a Master of Business Communication from the same institution, earned after studying Marketing Communications from 2004 to 2009. Additionally, she studied Visual Arts (Graphic Design) at South Dakota State University, earning a BA.
Skills and Expertise
With extensive experience in both print and interactive marketing projects, Jennifer Hanson possesses strong skills in creative development, including design and production for web and print platforms. She is adept in brand and identity development, ensuring cohesive messaging across multiple channels. Jennifer is experienced in tradeshow communications management, client and vendor management, secondary research, and competitive analysis. Furthermore, she has a solid foundation in business writing and marketing communications.