Joeli O'keefe
About Joeli O'keefe
Joeli O'Keefe is the Patient Marketing Manager for Commercial Programs & Partnerships in Urology & Pelvic Health at Boston Scientific, where she develops and executes direct-to-patient marketing campaigns.
Current Position at Boston Scientific
Joeli O'keefe holds the role of Patient Marketing Manager - Commercial Programs & Partnerships in the Urology & Pelvic Health division at Boston Scientific. This position, which she has held since 2021, involves the development and execution of direct-to-patient marketing campaigns. Joeli's responsibilities include the creation of educational content aimed at enhancing patient understanding of urology and pelvic health solutions. Additionally, she analyzes the effectiveness of these marketing programs to optimize future strategies.
Previous Roles at Boston Scientific
Before her current role, Joeli O'keefe served in various positions at Boston Scientific. In 2021, she briefly held the title of Senior Field Marketing Manager for Prostate Health. From 2019 to 2021, she was the Field Marketing Manager for the Northeast region. Prior to that, from 2016 to 2019, she worked as the Solutions Marketing Manager. Joeli also served as a Talent Acquisition Specialist for Urology & Pelvic Health in 2016, a Technical Recruiter for Information Technology from 2015 to 2016, and a Talent Acquisition Consultant - Information Systems from 2014 to 2015.
Experience at TEKsystems and Other Companies
Joeli O'keefe worked at TEKsystems as an IT Account Manager from 2012 to 2014. She also held roles outside the healthcare sector, including Recruiter/Business Development Manager at Optimus Management Group LLC in 2012 and Marketing Assistant at LPL Financial from 2011 to 2012. These roles provided her with a broad range of experience in marketing and recruitment across different industries.
Educational Background
Joeli O'keefe completed her Bachelor of Science in Marketing at the University of Hartford, where she studied from 2007 to 2011. She also participated in a study abroad program at Macquarie University from 2009 to 2010. Her academic background has been instrumental in grounding her marketing strategies and execution, contributing to her success in the various roles she has undertaken.
Marketing Campaign Development
In her role at Boston Scientific, Joeli O'keefe specializes in developing and implementing direct-to-patient marketing campaigns focused on Urology & Pelvic Health. She is responsible for creating educational content that helps patients better understand their health options. Analyzing the effectiveness of these campaigns is also a key aspect of her role, allowing her to refine strategies and improve future marketing efforts.