Joon Choi
About Joon Choi
Joon Choi is the Country Director for Korea at Boston Scientific and an adjunct professor at Sungkyunkwan University. He has extensive experience in the medical and pharmaceutical industries, having worked at Eli Lilly, Johnson & Johnson, LG Life Sciences, and Samsung.
Country Director at Boston Scientific
Joon Choi has been serving as the Country Director for Korea at Boston Scientific since 2014. In this role, he oversees the company's operations, strategy, and market expansion within the region. Before his tenure as Country Director, he gained extensive experience in product management and business development, making him a critical leader in Boston Scientific’s regional strategy.
Adjunct Professor at Sungkyunkwan University
Since 2018, Joon Choi has been an adjunct professor at Sungkyunkwan University's Graduate School of Medical Device Management and Research. In this academic role, he contributes his industry experience and insights to the curriculum, teaching future leaders in the medical device management field. His involvement helps bridge the gap between academia and industry, offering a practical perspective to students.
Experienced Brand Manager at Eli Lilly and Company
Joon Choi worked at Eli Lilly and Company as a Cardiovascular and Diabetes Group Brand Manager in Seoul, South Korea, from 2009 to 2014. During his 5-year tenure, he managed key product lines within the cardiovascular and diabetes sectors, contributing to the company’s marketing strategies and product positioning in the highly competitive pharmaceutical market.
Education and Degrees
Joon Choi has a robust academic background. He earned a Master of Business Administration from Duke University's Fuqua School of Business between 2004 and 2006. He also holds a Bachelor of Science from Seoul National University, achieved between 1993 and 2000. Additionally, he studied at INSEAD in 2013 and the University of British Columbia in 2017. These educational experiences have provided him with a comprehensive understanding of business principles and global markets.
Early Career and Business Development Roles
Joon Choi’s early career includes significant roles in business development and marketing. He worked as a Business Development Assistant Manager at LG Life Sciences from 2001 to 2004 and as a Global Marketing Representative at Samsung from 2000 to 2001. These roles enabled him to build a solid foundation in strategic business growth and international marketing.