Julio César Segura Castro
About Julio César Segura Castro
Julio César Segura Castro is the Senior Digital Transformation Manager at Boston Scientific, with over fifteen years of experience in digital marketing and product development.
Current Position at Boston Scientific
Julio César Segura Castro is the Senior Digital Transformation Manager at Boston Scientific, based in Mexico City, Mexico, as of 2024. In this role, he is responsible for driving the digital transformation initiatives within the company, leveraging his extensive expertise in digital marketing and strategic planning.
Academic Background
Julio holds a Bachelor's Degree in Communication and Media Studies from Universidad Intercontinental (2003-2007). He furthered his education with a Master’s Degree in Digital Communication and Media/Multimedia from Universidad Simón Bolívar Oficial (2008-2010). In 2021, he completed a Diploma of Education in Strategic Digital Transformation from EGADE Business School del Tecnológico de Monterrey.
Previous Roles at Boston Scientific
Before his current position, Julio served as Digital Transformation Manager and Digital Marketing Specialist Principal at Boston Scientific from 2018 to 2024. He played a pivotal role in the company's digital initiatives, contributing significantly to Boston Scientific’s strategic planning and digital marketing efforts.
Experience in Digital Marketing and Education
Apart from his tenure at Boston Scientific, Julio has amassed valuable experience in various roles. He worked as a Digital Marketing Professor & Instructional Designer at Universidad Intercontinental, E-Commerce Manager at Banco Azteca, and Web Development Professor at Universidad Simón Bolívar México. He also led digital marketing efforts at Panasonic Latin America and had a long stint as Webmaster at Colegio Hermann Hesse.
Innovations and Initiatives
Julio initiated the Digital Academy at Boston Scientific, a training program focused on emerging technologies like blockchain, generative AI, automation, and PowerApps. He also oversees the Digital Lab, where Minimum Viable Products (MVPs) are developed and tested using agile methodologies and advanced technologies.