Marianna Breda
About Marianna Breda
Marianna Breda is a Marketing Manager at Boston Scientific with extensive experience in brand management and strategic marketing across various companies and regions.
Current Role at Boston Scientific
Marianna Breda is the Marketing Manager at Boston Scientific, where she has been working since 2023. Her role involves overseeing the marketing strategies and execution for the company's diverse portfolio. Marianna focuses on developing comprehensive marketing plans aligned with Boston Scientific's business goals.
Previous Experience at Linea Alimentos
Before joining Boston Scientific, Marianna Breda served as the Marketing Manager at Linea Alimentos. From 2020 to 2023, she led marketing initiatives in São Paulo, Brazil, playing a pivotal role in enhancing the brand's market presence and consumer engagement. Her responsibilities included managing budget adherence, team development, and collaboration with cross-functional teams for new product development.
Education and Specializations
Marianna Breda has an extensive educational background, including a Pós-graduação Lato Sensu in Strategic Management from Harvard University, completed between 2019 and 2021. She also holds a Pós-graduação Lato Sensu in Marketing Digital from Tecnológico de Monterrey, completed in 2018. Marianna pursued a Bachelor's degree in Business Administration from Insper Instituto de Ensino e Pesquisa and a Bachelor's degree in Public Relations, Advertising, and Applied Communication from USP - Universidade de São Paulo.
Career at Mattel
Marianna Breda's career at Mattel spans several roles, including Brand Marketing Manager for Latin America from 2016 to 2018. She also worked as a Senior Marketing Associate in Mexico from 2015 to 2016 and as a Senior Marketing Analyst in São Paulo from 2014 to 2015. Her journey at Mattel began as a Trainee in 2013, where she contributed to numerous marketing initiatives and product launches.
Skills and Expertise
Marianna Breda has a proven track record in managing and analyzing portfolio performance using tools like Nielsen, GFK, NPD, and Scanntech. She is skilled in developing and implementing effective communication and branding plans. Her expertise includes budget control, team development, and managing relationships with external partners such as creation agencies, PR, and social media teams. Marianna is also experienced in working with cross-functional teams for new product development.