Marloes Brands
About Marloes Brands
Marloes Brands is the Integrated Marketing Communications Manager EMEA at Boston Scientific, responsible for orchestrating omnichannel promotional campaigns and leading content strategy.
Title
Integrated Marketing Communications Manager EMEA at Boston Scientific
Current Role at Boston Scientific
Marloes Brands has been serving as the Integrated Marketing Communications Manager EMEA at Boston Scientific since 2022. Based in Paris, Île-de-France, France, she supports the company's mission by orchestrating omnichannel promotional campaigns. Her primary responsibilities include defining and implementing communication strategies in collaboration with Multichannel, Marketing, and Digital partners to meet business goals. Marloes is responsible for campaign content strategy, which involves research, data analysis, message development, tactical planning, and execution. Additionally, she leads the content creation process, overseeing creative and design development, as well as copywriting and editing, to ensure content is suitable for publishing across different channels. She also manages one direct report and provides peer coaching to junior team members.
Professional Experience at Eli Lilly and Company
Prior to joining Boston Scientific, Marloes Brands worked at Eli Lilly and Company in Vienna, Austria, from 2018 to 2022. Initially, she served as an Associate International CMS for three years, managing content and strategies for international markets. From 2021 to 2022, she assumed the role of Associate Consultant, International Multichannel Engagement, where she focused on enhancing the company's international engagement strategies through multichannel marketing.
Previous Roles in Various Industries
Marloes Brands has diverse professional experiences in various industries. She was a Sales Coordinator at Steelcase in Stockholm, Sweden, from 2015 to 2017, where she supported sales operations. In 2014, she worked as a Copywriter at Creative Group for six months in the Nijmegen Area, Netherlands. Her early career included roles such as Recruitment Intern at MATIS Netherlands BV in Eindhoven and Freelance Interviewer at Groupe BVA in Toulouse, France, both in 2013. Additionally, she gained customer service experience as a Sandwich Artist at Subway in Toulouse and as a Waitress at Graanbranderij de IJsvogel and Jachthut op den Hamer.
Education and Academic Background
Marloes Brands holds a Master of Science (MSc) in Bedrijfskunde with a focus on International Management from Radboud University, completed in 2015. She also earned a Pre-master in Business Administration/Master in International Management from Radboud University in 2014. Additionally, she acquired a Bachelor's degree in Business Communication from Technological University Dublin in 2012 and a Bachelor of Arts (BA) in Business/Corporate Communications from Radboud University, completed in 2012. Marloes completed her VWO in Cultuur en Maatschappij at Valuascollege Venlo in 2009.