Matthew De Fazio, MBA
About Matthew De Fazio, MBA
Matthew De Fazio, MBA, is the Principal Digital Strategist at Boston Scientific, with a background in digital marketing and strategy roles at Philips and Thermo Fisher Scientific.
Title
Matthew De Fazio is currently serving as the Principal Digital Strategist at Boston Scientific. He has held this position since 2020.
Company
Matthew De Fazio is employed at Boston Scientific, a global leader in the medical device industry. He joined the company in 2020.
Education and Expertise
Matthew De Fazio holds a Master’s of Business Administration (MBA) from California University of Pennsylvania, obtained between 2011 and 2012. He also earned a Bachelor's Degree in Advertising from Penn State University, studying there from 2006 to 2010. His expertise encompasses digital marketing, omni-channel strategies, and CRM systems leveraging platforms like Salesforce.com.
Professional Background
Matthew De Fazio has a diverse background in digital marketing and strategy. He worked at Philips Sleep and Respiratory Care as the Global Digital Marketing Manager from 2019 to 2020. Prior to that, he held various roles at Thermo Fisher Scientific, including Marketing Program Manager, Omni-Channel (2018-2019), Digital Marketing Specialist (2014-2018), and Account Manager (2010-2014). He also has experience as a PGA Apprentice at St. Clair CC/Chartiers CC from 2007 to 2008.
Key Responsibilities
In his current role at Boston Scientific, Matthew De Fazio is responsible for developing global digital strategies across multiple channels such as email, web, and SEO/SEM. He plays a key role in leveraging Salesforce.com for CRM strategy and audience targeting. Additionally, he collaborates with global and division analytics teams to create measurement plans and deliver campaign reports. He also manages relationships with external vendors and agencies and oversees campaign budgets.