Michael Smith
About Michael Smith
Michael Smith is the Digital Marketing Manager for WATCHMAN at Boston Scientific, specializing in data-driven marketing and personalized consumer interactions. He has extensive experience in digital marketing and media planning, having worked at various companies in the Greater Minneapolis-St. Paul Area.
Current Role at Boston Scientific
Michael Smith currently serves as the Digital Marketing Manager for WATCHMAN at Boston Scientific. He has been in this role since 2020 and is based in the Greater Minneapolis-St. Paul Area. His work focuses on digital marketing strategies, emphasizing personalized consumer interactions through content and hyper-targeted media. Smith's role involves leveraging data-driven marketing to tell compelling stories and drive business success.
Previous Experience at Bolin Marketing
Before joining Boston Scientific, Michael Smith worked at Bolin Marketing. He held two positions there: Director, Media & Connections (2019-2020) and Senior Media & Connections Manager (2018-2019). During his tenure, he was responsible for developing integrated media strategies and enhancing the company's connections with its target audience. His work contributed to the strengthening of Bolin Marketing's digital presence in the Greater Minneapolis-St. Paul Area.
Earlier Roles in Digital Marketing
Michael Smith has a robust background in digital marketing, having held various positions in several companies. From 2016 to 2018, he served as Digital Marketing Analyst at GroupM/Gain Theory. Additionally, he was a Digital Marketing Manager at Red Circle Agency from 2015 to 2016. Smith also worked as a Digital Media Planner/Buyer at Fallon for five months in 2015 and as a Digital Media Planner at Haworth Marketing + Media in 2014 for seven months.
Educational Background
Michael Smith attended Augsburg University, where he earned a B.A. in Marketing/Communications with a focus on Communications, Marketing, and Public Relations. He studied there from 2007 to 2010. Prior to his university education, Smith graduated from Bloomington Jefferson High School, completing his studies there from 2002 to 2005.
Specializations and Skills
Michael Smith specializes in using data-driven marketing to achieve business objectives. His expertise includes developing go-to-market plans that focus on hyper-targeted media and personalized consumer interactions. Smith is known for his strong focus on measuring marketing goals and achieving them through accountability and clear success metrics. He employs his skills to tell compelling stories that resonate with consumers and drive business success.