Renee Range
About Renee Range
Renee Range is the Principal Consumer Insights Manager at Boston Scientific, known for her expertise in leveraging CRM data and syndicated sources for market research.
Title
Renee Range serves as the Principal Consumer Insights Manager at Boston Scientific.
Professional Experience at Boston Scientific
Renee Range currently holds the position of Principal Consumer Insights Manager at Boston Scientific since 2021. Prior to this role, she was the Sr. Consumer Insights Analyst at the same company from 2018 to 2021.
Professional Experience at General Mills
Renee Range held multiple positions at General Mills over several years. These included roles such as Shopper Insights, Sr. Consumer Insight Associate – Walmart from 2016 to 2018, Corporate Strategy, Sr. Consumer Insight Associate from 2014 to 2016, and Global Opportunity Assessment, Consumer Insights Associate from 2012 to 2014. Additionally, she served in positions related to strategic business metrics and category management.
Education and Expertise
Renee Range received a Bachelor of Science (BS) in Marketing from Metropolitan State University, which she attended from 1994 to 1997. She furthered her education by achieving a qualification in the Principles of Market Research from The University of Georgia from 2013 to 2014. She is proficient in leveraging CRM tools, such as Salesforce CRM and SAP, and utilizes syndicated data sources such as Nielsen AOD and Nielsen Panel.
Consumer Insights and Analytical Skills
Renee Range is known for her comprehensive approach to consumer insights, integrating CRM data with syndicated data sources like Nielsen AOD, Nielsen Panel, InfoScout, NPD, Euromonitor, and 84.51. Her expertise extends to creative problem-solving and innovation in market research methodologies. Additionally, she specializes in curating and managing patient communities to enhance consumer insights.
Storytelling and Strategic Communication
Renee Range has a strong background in storytelling, which she uses to communicate consumer insights and influence marketing strategies effectively. Her ability to translate complex data into impactful narratives helps drive strategic decisions and marketing efforts within her team.