Walter Hsiung
About Walter Hsiung
Walter Hsiung is the Senior Manager of International Marketing for Asia Pacific, Latin America, and Canada at Boston Scientific, with extensive experience in managing international marketing strategies and product launches.
Title and Current Role
Walter Hsiung holds the position of Senior Manager, International Marketing for Asia Pacific, Latin America, and Canada at Boston Scientific. He has been working in this role since 2019 in Marlborough, Massachusetts, United States.
Previous Roles and Experience
Walter Hsiung has a history of significant roles in international business and marketing. He worked at Varian Medical Systems as Senior Vice-President, International Business for Asia Pacific, Latin America, Europe, and the Middle East from 2018 to 2019 in Palo Alto, California. Before that, at Endocare, Inc., he served as Senior Director, International Business Development from 2011 to 2018, and earlier as Director, International Markets from 2005 to 2010 and Assistant Director, International Sales and Marketing from 2000 to 2005. He began his career at American Zettler, Inc. as International Operations Specialist from 1995 to 1998.
Education and Academic Background
Walter Hsiung holds a Master's degree in Marketing, Business, and Communications from Paris ESLSCA Business School, completed in 2005. He also earned a Master's degree in Business and Communications in 2004. Additionally, he holds a Bachelor's degree in Latin American Studies and International Business from California State University, Fullerton, completed in 1995.
Specializations and Skills
Walter Hsiung is specialized in international marketing strategies for neuromodulation product portfolios. He serves as the primary liaison between divisional headquarters and local regional offices for international go-to-market planning. His expertise includes executing product launches with clear differentiation tailored to individual country markets. He has a profound background in cross-cultural negotiations and significant account management experience in both B2B and B2C environments.
International Experience
Walter Hsiung has lived and worked in various regions, including Asia, the United States, Europe, the Middle East, and Latin America. This diverse exposure has contributed to his comprehensive understanding of these markets and enhanced his ability to manage and strategize international business efforts effectively.