Zhen Xiong Yap
About Zhen Xiong Yap
Zhen Xiong Yap is the Manager, Product Owner, Digital Sales Enablement APAC at Boston Scientific, with extensive experience in sales operations and business analysis across various companies in Singapore.
Current Role at Boston Scientific
Zhen Xiong Yap currently serves as Manager, Product Owner, Digital Sales Enablement APAC for Boston Scientific. His role, which he has held since 2022, involves developing digital marketing capabilities within Salesforce and other technologies as part of sales enablement strategies. He collaborates closely with IT to secure and manage development resources for various digital projects, leading a team to implement these strategies across business divisions in the APAC region. He also supports key data integrations in cooperation with multiple commercial stakeholders.
Previous Experience at Align Technology
Zhen Xiong Yap worked at Align Technology as the Manager of Sales Operations, Sales Effectiveness APAC from 2019 to 2022. During his three-year tenure, he focused on enhancing sales effectiveness and operational efficiency in the APAC region. His responsibilities included managing sales operations and driving initiatives to optimize sales processes and performance.
Professional Background at Medtronic
From 2013 to 2019, Zhen Xiong Yap served as a Regional Senior Business Analyst at Medtronic. Over his six-year tenure, he was involved in key business analysis functions, contributing to regional strategic planning and operational improvements. His work at Medtronic provided him with significant experience in business analytics and strategic decision-making.
Early Career at Fujitsu Asia
Zhen Xiong Yap began his career as a Salesforce.com Consultant at Fujitsu Asia, where he worked from 2009 to 2013. During his four years at Fujitsu, he focused on Salesforce implementations and consulting, helping clients optimize their use of Salesforce to enhance business processes. This role provided him with foundational experience in sales technology and consulting.
Education and Academic Background
Zhen Xiong Yap holds a Master of Business Administration (MBA) from Quantic School of Business and Technology, completed in 2019. He also earned a Bachelor of Science (B.S.) in E-Commerce/Electronic Commerce from the National University of Singapore, graduating in 2009. His educational background in both business administration and electronic commerce has equipped him with a strong foundation in both business strategy and digital technologies.