Avi Friedman
About Avi Friedman
Avi Friedman is the Vice President of Marketing at Botika, where he has worked since 2022. He has over a decade of experience in marketing and business development across various industries, specializing in generative AI for fashion product photography.
Current Role at Botika
Avi Friedman serves as the Vice President of Marketing at Botika, a position he has held since 2022. In this role, he focuses on developing and implementing innovative marketing strategies. His expertise in generative AI is particularly applied to enhance fashion product photography, aligning with current trends in digital marketing.
Previous Experience at Wix.com
Before joining Botika, Avi Friedman worked at Wix.com as an Online Marketing Manager from 2011 to 2013. During his tenure, he was responsible for executing marketing campaigns that contributed to Wix's growth in the online website building sector. His experience at Wix laid a foundation for his future roles in marketing.
Background in Business Development
Avi Friedman has extensive experience in business development. He held the position of Vice President of Business Development at Fleetonomy from 2018 to 2020, where he contributed to the company's strategic initiatives. He also served as Director of Business Development & Marketing Strategy at Via Logistics from 2020 to 2022, further solidifying his expertise in this area.
Educational Qualifications
Avi Friedman holds a Master of Business Administration (M.B.A.) from Tel Aviv University. He also earned a Bachelor of Arts in Economics and Management from The Academic College of Tel-Aviv, Yaffo. His educational background supports his strategic approach to marketing and business development.
Diverse Marketing Experience
With over a decade of experience, Avi Friedman has developed marketing strategies across various industries. His roles have included positions at SimilarWeb, Loom Systems, and Genieo Innovation, where he gained a strong foundation in both sales and marketing. His focus on strategic thinking has been a key factor in his career progression.