Alan Di Stassio
About Alan Di Stassio
Alan Di Stassio serves as the Strategy Insights Lead at Bounteous, where he applies his extensive experience in marketing research and strategic analysis. He has held various leadership roles in prominent research firms, contributing significantly to product innovation and consumer insights.
Current Role at Bounteous
Alan Di Stassio serves as the Strategy Insights Lead at Bounteous, a position he has held since 2021. He operates from Milford, Connecticut, where he applies his extensive knowledge in strategic marketing research. In this role, he focuses on delivering insights that drive business decisions and enhance client strategies.
Previous Experience at MetrixLab
Before joining Bounteous, Alan worked at MetrixLab as the Research Team Leader for Product Innovation from 2017 to 2021. During his four years in Norwalk, Connecticut, he led research initiatives that supported product development and innovation strategies.
Educational Background in Marketing
Alan Di Stassio earned a Bachelor of Science (B.S.) degree in Marketing from Southern Connecticut State University. His educational background has equipped him with foundational knowledge and skills essential for his roles in market research and strategy.
Expertise in Market Research Methodologies
Alan possesses expertise in advanced research methodologies, including conjoint analysis, Max-Diff evaluation, and T.U.R.F. He is skilled in designing and managing surveys, creating analytic architecture, and evaluating brand equity, which are critical components of effective market research.
Career Progression and Roles
Throughout his career, Alan has held various positions in market research. He was a Senior Research Manager at Millward Brown from 2010 to 2011, and he also served as President of AVD Research from 2012 to 2013. His experience includes roles at Insight Express and Daymon Worldwide, where he contributed to custom research and strategic insights.