Ariel Norwood
About Ariel Norwood
Ariel Norwood serves as the Senior Director of Display, Social Media, and Content Management at Bounteous, where she leads the Marketing Engagement practice. With extensive experience in digital marketing and social media across various industries, she has held significant roles at companies like Truist, Whole Foods Market, and Edgewell Personal Care.
Work at Bounteous
Ariel Norwood currently serves as Senior Director of Display, Social Media, and Content Management at Bounteous. In this role, which began in 2024, she oversees organic social media, functional content, content management, and social activations for multiple clients across various industries. Norwood leads the Marketing Engagement practice, focusing on integrating innovative tools and platforms to connect with audiences and drive growth. Her responsibilities include developing strategies that encompass both organic and paid social media tactics, measurement, and listening programs.
Previous Experience
Prior to her current position, Ariel Norwood held several significant roles in digital marketing and social media. She served as Board Chair at SocialMedia.org from 2020 to 2021. At Truist, she was Vice President of Digital Marketing and Head of Social Media from 2017 to 2019. Norwood also worked at Edgewell Personal Care as Head of Social for North America from 2019 to 2021. Her earlier roles include Digital Marketing and Social Media Manager at Penguin Random House and various positions at Whole Foods Market, where she focused on retail marketing and social media.
Education and Expertise
Ariel Norwood studied at Middle Tennessee State University, where she earned a degree in Journalism and Public Relations from 2000 to 2004. She also attended the International Culinary Center, achieving a degree in Baking and Pastry Arts from 2004 to 2005. Norwood's educational background supports her expertise in digital marketing and social media, enabling her to develop comprehensive strategies that integrate various marketing channels.
Achievements in Social Media Management
Throughout her career, Ariel Norwood has developed a full-stack approach to social media that combines organic and paid tactics, measurement, and listening programs. She has a proven track record of building and managing internal and external social teams at Fortune 500 companies. Her leadership in social media strategy has contributed to successful marketing campaigns and enhanced audience engagement across multiple platforms.