Brooke Lutz
About Brooke Lutz
Brooke Lutz is a Campaign Manager at Bounteous, where she has worked since 2020. She has a background in marketing, having previously held roles at Mohegan Sun Pocono and Kutztown University.
Work at Bounteous
Brooke Lutz has been employed at Bounteous as a Campaign Manager since 2020. In this role, she leads a team focused on maintaining an email calendar, setting up workflows, and creating email templates. Her responsibilities include collaborating with various teams to promote process optimizations and innovative campaign strategies. This position allows her to leverage her expertise in email marketing and campaign management.
Previous Experience at Mohegan Sun Pocono
Before joining Bounteous, Brooke Lutz worked at Mohegan Sun Pocono from 2016 to 2020 as a Digital Database Analyst. Her role involved analyzing digital data to inform marketing strategies. Additionally, she served as a Player’s Club Representative and Marketing Intern from 2014 to 2015, where she gained foundational experience in marketing and customer engagement.
Education and Expertise
Brooke Lutz studied at Kutztown University of Pennsylvania from 2012 to 2016, earning a Bachelor of Science in Business Administration with a focus on Marketing. Her academic background has equipped her with a solid foundation in business principles and marketing strategies. She possesses deep knowledge of email marketing best practices, including segmentation, personalization, and analytics.
Background in Process Efficiency Workshops
Brooke conducts process efficiency workshops aimed at enhancing cross-channel marketing and co-innovation. These workshops are designed to improve marketing processes and foster collaboration among teams. Her experience in this area reflects her commitment to optimizing marketing strategies and driving effective communication across channels.
Early Career at Kutztown University
Brooke Lutz began her professional career at Kutztown University, where she worked as an Apple Systems Administrator Assistant from 2014 to 2015. This role provided her with technical experience and insights into system administration, contributing to her overall skill set in the marketing and technology sectors.