Carlos De La Fuente

Senior Director Digital Strategy @ Bounteous

About Carlos De La Fuente

Carlos De La Fuente serves as the Senior Director of Digital Strategy at Bounteous, where he has worked since 2010. He holds an MBA from The University of Chicago and has a strong background in analytics, digital marketing, and user experience integration across various industries.

Work at Bounteous

Carlos De La Fuente has held the position of Senior Director - Digital Strategy at Bounteous since 2010. Over his 14 years with the company, he has focused on integrating marketing efforts with eBusiness solutions. His role involves enhancing user experiences across various digital platforms, leveraging his extensive background in digital marketing and analytics.

Education and Expertise

Carlos De La Fuente earned an MBA from The University of Chicago - Booth School of Business, where he studied from 2004 to 2007. Prior to this, he completed his undergraduate and graduate studies at Central Michigan University, achieving a BS and MS in fields including Computer Science, Computer Integrated Manufacturing, and Psychology from 1990 to 1996. His educational background supports his expertise in analytics, digital marketing, email marketing, and social media.

Background

Before joining Bounteous, Carlos De La Fuente worked at Opera Solutions as a Senior Associate from 2007 to 2010. He also held the position of Manager at Fair Isaac Co from 2003 to 2007. His career path reflects a strong foundation in digital strategy and management, contributing to his current role in enhancing digital marketing efforts.

Skills and Specializations

Carlos possesses skills in analytics, digital marketing, email marketing, and social media. He specializes in various industries, including eCommerce, Healthcare, Financial Services, Consumer Packaged Goods (CPG), and Hospitality. His expertise lies in integrating marketing strategies with eBusiness solutions to improve user experiences.

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