Chris Crichton
About Chris Crichton
Chris Crichton serves as the Senior Vice President of Growth for Restaurant & Convenience at Bounteous, where he focuses on enhancing client relationships and driving revenue through digital innovation. He has extensive experience in business development and marketing, having held leadership roles at various companies over the past two decades.
Current Role at Bounteous
Chris Crichton serves as the Senior Vice President of Growth, Restaurant & Convenience at Bounteous. He has held this position since 2023 and is based in Corona del Mar, California. In this role, he focuses on revenue generation and client management, specifically partnering with restaurant brands to enhance customer connections through digital innovation.
Previous Experience at Bounteous
Before his current role, Chris Crichton worked at Bounteous as the Vice President of Business Development from 2021 to 2023. During his tenure in the Los Angeles Metropolitan Area, he contributed to the company's growth strategies and client engagement initiatives.
Professional Background
Chris Crichton has an extensive professional background in business development and marketing. He previously served as Vice President at Merkle from 2012 to 2017 and at Hathway from 2017 to 2022, both in San Francisco, CA. His earlier roles include Senior Neuroscience Sales Representative at Eli Lilly and Freelance Account Director at Mekanism.
Educational Background
Chris Crichton studied at the University of the Pacific, where he earned a Bachelor of Science in Marketing. This educational foundation supports his expertise in revenue generation and client management across various marketing channels.
Focus Areas and Expertise
Chris Crichton's expertise encompasses revenue generation, client management, and delivery across multiple marketing disciplines, including digital, mobile, CRM, loyalty, direct response, and brand marketing. He emphasizes leveraging digital innovation to improve sales metrics and customer engagement for restaurant brands.