Deepu Reddy
About Deepu Reddy
Deepu Reddy serves as the Senior Director of Data Strategy at Bounteous, bringing over 20 years of experience in IT and application development. His previous roles include significant positions at Neiman Marcus Group and JCPenney, where he specialized in customer-centric technology solutions.
Work at Bounteous
Deepu Reddy serves as the Sr. Director of Data Strategy at Bounteous, a position he has held since 2024. In this role, he focuses on developing and implementing data strategies that enhance customer engagement and support business objectives. His expertise in data management and analytics contributes to Bounteous's commitment to delivering customer-centric solutions.
Previous Experience at Neiman Marcus Group
Deepu Reddy worked at Neiman Marcus Group from 2019 to 2023. Initially, he held the position of IT Director for Customer Data Platforms and MarTech for two years. He then advanced to the role of IT Sr. Director for Marketing Technology & Personalization, where he focused on enhancing marketing strategies through data-driven insights. His tenure at Neiman Marcus Group spanned four years.
Career at JCPenney
Deepu Reddy's career at JCPenney included multiple roles from 2015 to 2019. He served as IT Manager for Marketing Applications and Big Data Technologies, and later as IT Senior Manager for the Data Analytics Platform and MarTech. He also briefly held the position of Director for Pricing Analytics. His work involved leveraging data analytics to optimize marketing and pricing strategies.
Background and Education
Deepu Reddy earned a Master's Degree in Management Information Systems from Osmania University, studying from 1998 to 2000. He also holds a Bachelor's Degree in Mathematics from RBVRR Women's College, where he studied from 1995 to 1998. His educational background provides a strong foundation for his extensive career in IT and data strategy.
Professional Expertise
Deepu Reddy has over 20 years of experience in full life cycle application development and IT implementation. He specializes in creating customer-centric Omni-Channel experiences and has a proven ability to build and manage technology teams across various locations. His skills include vendor evaluations, optimizing managed services, and implementing quality and disaster recovery plans for B2B and B2C enterprises.