Ellen Green
About Ellen Green
Ellen Green serves as the Vice President of Loyalty Strategy at Bounteous, where she has worked since 2021. With extensive experience in marketing and loyalty programs across various industries, she specializes in enhancing customer experiences through data-driven strategies.
Work at Bounteous
Ellen Green has been serving as the Vice President of Loyalty Strategy at Bounteous since 2021. In this role, she focuses on developing and implementing strategies that enhance customer loyalty and engagement. Prior to her current position, she worked at Bounteous as Vice President of Growth Marketing from 2021 to 2023, and as AVP of Loyalty & CRM for a brief period in 2021. Her experience at Bounteous reflects her commitment to driving growth and enhancing customer experiences through innovative loyalty programs.
Education and Expertise
Ellen Green studied at Mays Business School at Texas A&M University, where she earned a Bachelor of Business Administration (BBA) in Marketing from 2000 to 2004. She has developed expertise in leveraging first and zero-party data to improve customer experiences and foster emotional connections with brands. Her knowledge extends to innovating CRM, loyalty, and digital practices across various industries, including hospitality, entertainment, and financial services.
Background
Ellen Green's professional background includes significant roles in marketing and customer engagement. She worked at Global Hotel Alliance as Director of Marketing Communications from 2018 to 2019. Prior to that, she held various positions at Hathway, including Director of Loyalty & Engagement from 2019 to 2021, and Vice President of Growth Marketing from 2021 to 2023. Her earlier career included roles at Brierley+Partners and Snider Advisors, where she gained extensive experience in CRM strategy and digital marketing.
Achievements
Ellen Green has a proven track record of building new service capabilities into profitable revenue centers. Her leadership has contributed to the growth of teams and alignment with company objectives. She has successfully innovated CRM and loyalty practices, enhancing customer engagement and satisfaction across diverse sectors. Her ability to mentor and develop teams has been a key aspect of her career, helping align individual ambitions with organizational goals.