Jayna Grassel
About Jayna Grassel
Jayna Grassel is a Senior Director of Media Strategy at Bounteous, where she has worked since 2022. With extensive experience in digital marketing and eCommerce, she has held various leadership roles at Bounteous and DICK'S Sporting Goods, and is recognized for her expertise in SEO and creative problem-solving.
Current Role at Bounteous
Jayna Grassel currently serves as the Senior Director of Media Strategy at Bounteous, a position she has held since 2022. In this role, she focuses on developing and implementing comprehensive media strategies that align with client objectives. Her work involves collaborating with various teams to enhance digital marketing efforts and optimize media performance.
Previous Experience at Bounteous
Prior to her current role, Jayna held multiple positions at Bounteous. She served as Senior Director of Client Service from 2021 to 2022 and as Senior Director of Marketing Strategy from 2020 to 2021. Additionally, she worked as Director of Marketing Services from 2019 to 2020 and as a Senior Digital Consultant from 2018 to 2019. Her tenure at Bounteous has spanned various aspects of digital marketing and client service.
Experience at DICK'S Sporting Goods
Jayna Grassel worked at DICK'S Sporting Goods from 2013 to 2018, where she held several key positions. She began as a Senior SEO Analyst - eCommerce for three years, followed by a role as Manager of SEO for two years. Her experience at DICK'S Sporting Goods contributed to her expertise in eCommerce strategy and search engine optimization.
Educational Background
Jayna Grassel graduated from Grove City College with a Bachelor of Science degree in Entrepreneurship, completing her studies from 2007 to 2011. She also graduated from Franklin Regional Senior High School in 2007. Her educational background has provided a foundation for her career in digital marketing and media strategy.
Industry Engagement and Expertise
Jayna is known for her active participation in the digital marketing community. She frequently speaks at industry events and public training sessions, sharing her knowledge in digital marketing and media strategy. Her expertise includes eCommerce strategy, SEO, SEM, and web analytics, among other areas. She is recognized for her creative problem-solving skills and her passion for enhancing customer experiences through integrated back-end systems.