Jennifer Sterba, MBA (She/Her)
About Jennifer Sterba, MBA (She/Her)
Jennifer Sterba, MBA, serves as the Lead of Analytics Enablement at Bounteous, where she has worked since 2022. With a diverse background in digital analytics and marketing, she has held various roles across several organizations, including Spectrum Enterprise and UnitedHealth Group.
Work at Bounteous
Jennifer Sterba currently serves as Lead, Analytics Enablement at Bounteous, a position she has held since 2022. In this role, she focuses on enhancing analytics capabilities and enabling data-driven decision-making within the organization. Prior to this position, she worked as a Senior Analytics Consultant at Bounteous from 2021 to 2022, where she contributed to various analytics projects and initiatives.
Previous Experience in Analytics
Before joining Bounteous, Jennifer Sterba held several roles in analytics. She worked as a Web Analytics Manager at Spectrum Enterprise from 2017 to 2020, where she managed web analytics strategies. In 2020, she briefly served as a Web Analytics Consultant for both Qualified Digital and UnitedHealth Group. Additionally, she worked as a Freelance Digital Analytics Consultant for nine months in 2020.
Education and Expertise
Jennifer Sterba earned a Bachelor's degree in Journalism from the University of Arizona. She furthered her education by obtaining an MBA from the Eller College of Management at the University of Arizona. Her expertise includes creating and implementing content marketing strategies, with a strong emphasis on cross-functional team collaboration. She is skilled in various digital marketing tools, including Adobe Analytics and Google Analytics.
Background in Marketing and Communications
Jennifer has a diverse background in marketing and communications. She worked as a Marketing Performance Manager at Avnet from 2015 to 2017 and held the position of Marketing & Communications Manager at CEA Global Education from 2009 to 2012. Her earlier experience includes roles as a Public Relations Manager/Senior Copywriter/Social Media Strategist at The Caliber Group and as a Content Manager at Universal Technical Institute.
Writing and Editing Skills
Jennifer Sterba possesses strong writing and editing skills, proficient in various styles including Chicago, APA, and Associated Press. She served as an Editor/Reporter at the Arizona Daily Star from 2000 to 2008, where she honed her editorial skills. Additionally, she has experience managing digital asset management systems and project management tools such as @Task and Basecamp.