Jim Flach
About Jim Flach
Jim Flach is a Senior Campaign Specialist at Bounteous, specializing in email design and campaign management. He has extensive experience in the field, having previously worked at Merkle and LiquidHub, and has developed innovative techniques for responsive email templates.
Work at Bounteous
Jim Flach has been employed at Bounteous as a Senior Campaign Specialist since 2021. In this role, he focuses on managing campaigns for over 60 clients, which includes major brands such as CVS Pharmacy, Citizens Bank, PayPal, StubHub, and Mattel. His responsibilities include conducting research and developing new techniques to enhance email design capabilities.
Previous Experience at Merkle
Prior to joining Bounteous, Jim Flach worked at Merkle as a Senior Email Developer from 2018 to 2020. During his two-year tenure in King of Prussia, PA, he contributed to the development of email marketing strategies and solutions.
Career Background
Jim Flach has a diverse career background in email development and design. He worked at LiquidHub as an Email Developer from 2016 to 2018, and at TEKsystems as an Email Specialist for nine months in 2014. His experience also includes a significant role at TV Guide Magazine, where he served as a Senior Graphic Designer from 1995 to 2000 and later as a Software Engineer from 2000 to 2014.
Education and Expertise
Jim Flach studied Graphic Design at Rutgers University - Camden, where he earned a Bachelor of Arts degree from 1993 to 1995. He also attended Rowan College at Burlington County, achieving an Associate of Arts degree in Art/Art Studies, General from 1991 to 1993. His educational background supports his expertise in email design and development.
Achievements in Email Development
Jim Flach has developed a proprietary method for creating responsive email templates that allow self-serve clients to build without interfacing with HTML code. He has built XML-driven templates for high-volume e-commerce clients, including Ralph Lauren, Club Monaco, and TOYS'R'US, delivering over 40,000 messages per day. He also coded responsive templates for transactional emails for Ralph Lauren’s online store.