Jordan Keddington
About Jordan Keddington
Jordan Keddington serves as the Vice President of Digital Business Strategy at Bounteous, where he has worked since 2019. With over a decade of experience in retail and eCommerce, he has a strong background in enhancing customer experiences and developing innovative solutions.
Work at Bounteous
Jordan Keddington has served as the Vice President of Digital Business Strategy at Bounteous since 2019. In this role, he focuses on enhancing customer experiences and creating lasting business value for clients. His expertise lies in reframing complex problems and developing innovative solutions tailored to the needs of top retail businesses. Keddington's leadership at Bounteous has contributed to the company's strategic initiatives in the digital landscape.
Previous Experience at Sears Holdings Corporation
Before joining Bounteous, Keddington held multiple roles at Sears Holdings Corporation. He began as a Business Analyst Intern in 2011 for a two-month period. He later advanced to the position of Director of eCommerce Strategy for Hardlines and eCommerce DMM for Fitness, Sporting Goods, and Toys from 2012 to 2017. During his tenure, he was instrumental in optimizing the rewards program at fitstudio.com, leading to significant increases in membership and site traffic.
Education and Expertise
Keddington earned his Master of Business Administration (M.B.A.) from Northwestern University's Kellogg School of Management, where he studied Management and Organizational Strategy from 2016 to 2018. Prior to that, he completed his undergraduate studies in Finance at Brigham Young University from 2008 to 2012, achieving a degree in Business Management. His educational background has equipped him with the skills necessary to navigate complex business environments.
Background in Training and Development
Keddington has experience in training and development, having worked as a Training Coordinator at The Church of Jesus Christ of Latter-day Saints from 2010 to 2012. In this role, he contributed to the Missionary Training Center, focusing on the development and implementation of training programs. This experience has enhanced his ability to lead teams and foster growth in various business settings.
Achievements in Digital Strategy
Throughout his career, Keddington has achieved notable results in digital strategy. He re-designed the rewards program and content strategy for fitstudio.com, resulting in a 31% increase in total membership and a 450% increase in site traffic. Additionally, he optimized the rewards program, which doubled member engagement and improved rewards redemption metrics. These achievements highlight his capability in driving digital transformation and enhancing customer engagement.