Lisa Hynek
About Lisa Hynek
Lisa Hynek is the Director of Marketing Strategy at Bounteous, where she has worked since 2021. She has extensive experience in marketing, having held various roles at notable companies such as TELUS Mobility, Mercedes-Benz Canada, and LoyaltyOne.
Work at Bounteous
Lisa Hynek has been serving as the Director of Marketing Strategy at Bounteous since 2021. In this role, she focuses on developing and implementing marketing strategies that enhance client engagement and drive business growth. Her expertise in managing customer journeys and creating personalized communications supports Bounteous' commitment to delivering data-driven marketing solutions.
Previous Experience in Marketing
Prior to her current role, Lisa Hynek held various positions in marketing and digital strategy. She worked at TELUS Mobility as a Direct Marketing Programs Specialist from 2004 to 2006. She then served as Associate Manager at LoyaltyOne from 2006 to 2010, and later as Supervisor of CRM & Digital Marketing at Mercedes-Benz Canada from 2011 to 2016. Her experience includes a role as Group Account Director at McCann Canada in 2017 and as Digital Marketing Director at 7 Communications in 2020.
Education and Expertise
Lisa Hynek has a robust educational background in marketing and management. She studied User Experience Strategy & Design at George Brown College from 2016 to 2018 and earned a Master of Management, Innovation & Entrepreneurship from Smith School of Business at Queen's University in 2019. Additionally, she completed the Marketing Excellence Program at Ivey Business School in 2008. Her expertise includes loyalty marketing, eCRM, marketing automation, and analytics.
Teaching Experience
In addition to her marketing roles, Lisa Hynek served as a Professor at George Brown College in the Loyalty & Retention - Strategic Relationship Marketing Program from 2020 to 2021. This position allowed her to share her knowledge and experience in marketing with students, focusing on strategic relationship marketing principles.
Client Engagement and Projects
Throughout her career, Lisa Hynek has worked with a diverse range of clients, including JP Morgan Chase, Orkin, Fiserv, Adobe, Gerber, Hilton Grand Vacations, and tiptap. Her work has emphasized managing customer journeys and lifecycle engagement, leveraging her skills in digital transformation and MarTech to enhance client relationships.