Marla Rocklin
About Marla Rocklin
Marla Rocklin is a Marketing Technology Manager with extensive experience in digital marketing and project management across various industries. She has held positions at notable companies such as FordDirect, General Motors, and Bounteous, specializing in data governance and customer satisfaction metrics.
Work at Bounteous
Marla Rocklin currently serves as the Marketing Technology Manager at Bounteous, a role she has held since 2022. In this position, she focuses on leveraging marketing technology to enhance client strategies and improve overall marketing performance. Her responsibilities include evaluating and implementing marketing technologies that align with business objectives. Rocklin's expertise in data governance and variable data mapping specifications supports her efforts in optimizing marketing initiatives.
Previous Experience in Marketing Technology
Prior to her role at Bounteous, Marla Rocklin held various positions in marketing technology and digital strategy. She worked at FordDirect as a Senior Product Specialist for dealer websites for four months in 2022. Her experience also includes a tenure at General Motors as a Campaign Lead, where she contributed for nine months in 2021. Additionally, she served as a Digital Project Manager at Entrega and as a Senior Account Manager at Merkle, further solidifying her expertise in the field.
Education and Expertise
Marla Rocklin holds an MBA in Marketing from Wayne State University, where she studied from 1998 to 2002. She also earned a BA in Communications from Michigan State University, completing her studies from 1985 to 1990. Rocklin possesses expertise in variable data mapping specifications and data governance, which are critical in her marketing technology roles. She recommends key performance indicators to enhance purchase completion rates and customer satisfaction.
Background in Digital Marketing
Rocklin's background in digital marketing includes significant roles at various organizations. She worked as a Digital Strategist at DTE Energy for two years, focusing on digital marketing strategies. Her experience also includes a position as a Senior Digital Marketing Manager at Epsilon and a Product Manager at R L Polk. Throughout her career, she has developed skills in analyzing customer satisfaction and presenting data-driven insights.
Contributions to eCommerce Strategy
As part of the Ford Global Strategy team, Marla Rocklin played a key role in developing and coordinating the expansion of an eCommerce parts website to global markets. This initiative involved monitoring excess and obsolete parts inventories across multiple business units, optimizing the timing for scrapping and selling to enhance operational efficiency. Her contributions reflect her ability to integrate marketing technology with business strategy.