Mikaylee Yonce
About Mikaylee Yonce
Mikaylee Yonce is a Marketing Technology Analyst at Bounteous, where she has worked since 2021. She specializes in martech platform configurations and collaborates with internal and client teams to implement effective marketing technology solutions.
Work at Bounteous
Mikaylee Yonce has been employed at Bounteous as a Marketing Technology Analyst since 2021. In this role, she serves as the main martech point of contact for both internal and client teams, providing expertise on platform configurations. She leads discovery efforts to gather information necessary for the successful implementation of marketing technology solutions. Additionally, she oversees quality assurance and testing configurations to ensure that these solutions meet client business needs.
Previous Experience
Prior to her role at Bounteous, Mikaylee Yonce worked at several organizations. She was a Global Digital Marketing Representative at Eastman Chemical Company from 2016 to 2019. Following that, she served as an Account Manager at Trendline Interactive from 2019 to 2021. Earlier in her career, she held positions as a Web Specialist and Digital Marketer at Stellar Studios and as a Graphic Design Intern at Bristol Motor Speedway. She also gained experience as a Graduate Assistant in Social Media and Graphic Design at East Tennessee State University.
Education and Expertise
Mikaylee Yonce studied at East Tennessee State University, where she earned a Bachelor of Science in Digital Media from 2011 to 2015. She furthered her education by obtaining a Master’s Degree in Digital Marketing from the same institution. Her expertise includes ensuring compliance with privacy laws, such as GDPR, in digital marketing campaigns. She also supplies monthly and quarterly metrics on campaigns to evaluate their effectiveness and identify optimization opportunities.
Skills and Responsibilities
In her current position, Mikaylee Yonce works closely with engineers, architects, and strategists to develop B2B solutions tailored to client needs, including lead generation and CRM connections. Her responsibilities include overseeing quality assurance and testing configurations, as well as leading discovery efforts to gather essential information from clients and internal teams. This combination of skills and responsibilities positions her as a key contributor to the success of marketing technology initiatives.