Mike Swartz
About Mike Swartz
Mike Swartz serves as the Sr. Vice President of Growth at Bounteous, bringing extensive experience in marketing and strategy from previous roles at Accenture Song, Wiley, and JCPenney. He is known for building trust-based relationships and leading teams to deliver innovative, data-driven marketing solutions.
Work at Bounteous
Mike Swartz currently serves as the Sr. Vice President of Growth at Bounteous, a position he has held since 2023. In this role, he focuses on driving growth strategies and enhancing the company's market presence. His leadership is instrumental in aligning the organization’s strategic direction with client needs, leveraging his extensive experience in marketing and client strategy.
Previous Experience at Accenture Song
Prior to joining Bounteous, Mike Swartz worked at Accenture Song in various capacities. He served as Managing Director, Client Strategy and Growth from 2022 to 2023, and as Managing Director, Marketing Services from 2020 to 2022. Additionally, he held the position of Managing Director, Marketing & Digital Lead for Retail - North America from 2015 to 2020. His roles involved developing client strategies and executing marketing initiatives across diverse sectors.
Education and Expertise
Mike Swartz holds an MBA from the University of Minnesota - Carlson School of Management and a Bachelor of Science (B.S.) from the University of Wisconsin-Madison. His educational background complements his expertise in customer experience, marketing and e-commerce strategy, brand development, and data analytics. He has a proven ability to define and execute go-to-market strategies that prioritize market and audience needs.
Leadership and Team Development
Mike Swartz has demonstrated strong leadership capabilities throughout his career, successfully leading teams of over 80 individuals in both functional and matrix environments. He emphasizes talent development through mentorship, training, and certification programs. His approach promotes diversity, equity, and inclusion within teams, fostering a collaborative work environment.
Background in Marketing and Strategy
Mike Swartz has a diverse background in marketing and strategy, having held various senior roles across multiple organizations. His experience includes serving as Vice President of Marketing at JCPenney and Vice President of Marketing at Wiley. He has also worked at Carlson Marketing Worldwide and JWT, focusing on customer experience, performance marketing, and digital media. His career reflects a commitment to delivering innovative, data-driven experiences that enhance brand value.