Poonam Patil
About Poonam Patil
Poonam Patil serves as the Director of Personalization and CRO at Bounteous, where she has implemented a successful personalization strategy for a major healthcare client. With a background in digital marketing and operations, she has held various leadership roles in notable companies and has an academic foundation in International Business and Management.
Work at Bounteous
Poonam Patil has been serving as the Director of Personalization and Conversion Rate Optimization (CRO) at Bounteous since 2022. In this role, she is responsible for leading the development and execution of personalization strategies for clients. Her work focuses on enhancing user experiences through tailored content and optimizing conversion rates across various digital platforms.
Previous Experience in Digital Marketing
Before joining Bounteous, Poonam Patil held several key positions in digital marketing. She worked at SunTrust as Vice President of Conversion Rate Optimization from 2018 to 2022, where she focused on improving digital conversion strategies. Prior to that, she served as Senior Manager of Digital Marketing Operations at SunTrust from 2014 to 2018, and as Digital Media Operations Manager at Equifax from 2013 to 2014.
Education and Expertise
Poonam Patil earned a Master of Science in International Business and Management from Alliance Manchester Business School, studying from 2007 to 2008. She also holds a Bachelor's degree in Business Management from Christ University in Bangalore, where she studied from 2003 to 2006. Her educational background provides a strong foundation for her expertise in digital marketing and personalization strategies.
Career Background in Marketing
Poonam Patil began her career in marketing at Basant Betons, where she worked as a Marketing Manager from 2006 to 2007. She later advanced to the role of Senior Marketing Manager at the same company from 2008 to 2011. Additionally, she gained experience as an Ad Operations Coordinator at 360i from 2012 to 2013, further enhancing her skills in digital marketing operations.
Key Achievements in Personalization
In her current role at Bounteous, Poonam Patil led the development and execution of a 'personalization at scale' strategy for a Fortune 4 healthcare company. This initiative resulted in a significant 92% increase in conversion rates on the primary website, showcasing her capability in driving impactful results through effective personalization strategies.