Sara Hogan
About Sara Hogan
Sara Hogan serves as the VP of Marketing Operations at Bounteous, focusing on data-driven strategies to enhance marketing effectiveness. With extensive experience in various leadership roles across multiple companies, she specializes in marketing enterprise software and SaaS solutions.
Work at Bounteous
Sara Hogan serves as the Vice President of Marketing Operations at Bounteous, a role she has held since 2023. In this position, she focuses on leveraging data-driven strategies to enhance marketing outcomes. Her responsibilities include overseeing profit and loss management, managing supplier and agency relationships, and fostering cross-functional collaboration to achieve impactful results. She is also involved in annual and quarterly strategic planning.
Previous Experience in Marketing Operations
Before joining Bounteous, Sara Hogan held various significant positions in marketing operations. She was the Vice President of Sales Operations at A3 Smart Home from 2020 to 2022. Prior to that, she served as the Vice President of Growth Marketing at Tinuiti from 2022 to 2023. Her experience also includes a role as Director of Marketing – Analytics, CRM, Data and Loyalty at Merkle from 2018 to 2019, and Senior Director of Solution Marketing at Acxiom from 2019 to 2020.
Education and Expertise
Sara Hogan studied at Kristianstad University and Skaneateles High School. She specializes in marketing and selling enterprise software and SaaS solutions. Her expertise encompasses brand equity, strategy, and branding, along with skills in digital and social marketing. She is adept at utilizing data to inform decision-making and drive marketing effectiveness.
Leadership and Team Management
Sara Hogan possesses expertise in building high-performing teams that deliver exceptional results. She has experience in executive team leadership and board presentations, showcasing her ability to manage talent and oversee process mapping. Her skills also extend to fostering cross-functional collaboration, which is essential for achieving impactful outcomes in marketing operations.
Career Timeline
Sara Hogan's career spans various roles in marketing and sales operations. She worked at ITAGroup as a Strategic Account Developer from 2012 to 2014, and at ACCESS Destination Services as General Manager and Chief Strategy Officer from 2014 to 2015. Additionally, she held the position of Global Sales & Marketing Director at Loylogic from 2011 to 2012, and worked as a Senior Brand Strategist at Jack Morton Worldwide in 2016.