Thao Tran, Csm
About Thao Tran, Csm
Thao Tran is a Senior Ad Operations Specialist with extensive experience in ad operations and traffic management. She has worked for various companies including Kelley Blue Book, Autobytel, and Cox Automotive Inc., and has been with Bounteous since 2021.
Work at Bounteous
Thao Tran has been employed at Bounteous as a Senior Ad Operations Specialist since 2021. In this role, she focuses on managing and optimizing advertising operations. Her responsibilities include implementing ad server and order management systems, ensuring efficient ad delivery, and utilizing programmatic advertising strategies. Thao's expertise in audience targeting and data analysis contributes to the effectiveness of advertising campaigns at Bounteous.
Previous Experience in Ad Operations
Prior to her current role, Thao Tran held various positions in ad operations. She worked at Cox Automotive Inc. as an Ad Platforms Specialist II and Project Manager from 2010 to 2020, where she managed ad platforms and projects. Thao also served as a Supervisor in Ad Operations Traffic at Kelley Blue Book from 2008 to 2010, and as an Ad Operations Traffic Specialist from 2006 to 2008. Her earlier experience includes working as an Account Manager at Autobytel for 8 months in 2006.
Education and Expertise
Thao Tran earned a Bachelor of Arts degree from UC Irvine. She possesses a strong foundation in advertising technology, including proficiency in implementing ad server and order management systems such as Google Ad Manager and Google Ad Exchange. Thao is skilled in programmatic advertising, audience targeting, and data analysis, utilizing tools like Google Campaign Manager 360 and Tableau.
Technical Skills and Tools
Thao Tran has developed a range of technical skills throughout her career. She is proficient in Microsoft Office Suite, including Excel, PowerPoint, Word, and Visio. Additionally, she has experience with HTML, CSS, SQL, and various data analysis tools. Thao utilizes agile frameworks like Scrum and Kanban, and is familiar with project management tools such as Jira, Trello, Rally, and VersionOne. She also employs debugging and testing tools including Fiddler, Chrome Developer Tools, Browserstack, and Bugzilla.
Background in Marketing Communication
Before her extensive career in ad operations, Thao Tran worked as a Marketing Communication Specialist at IOGEAR from 2004 to 2006. This role provided her with foundational experience in marketing strategies and communication, which complements her later work in advertising and operations.