Kathleen Lawson
About Kathleen Lawson
Kathleen Lawson is the Director of Marketing at BoxCast, where she has worked since 2021 after holding various marketing roles within the company. She has a background in marketing from her time at Pentair and has a Bachelor of Science in Marketing and Communications from Miami University.
Current Role at BoxCast
Kathleen Lawson serves as the Director of Marketing at BoxCast, a position she has held since 2021. In this role, she is responsible for overseeing marketing strategies and initiatives. She reports directly to the board and investors, focusing on key performance metrics such as Marketing Efficiency, rCAC, and GMPP. Her leadership is crucial in guiding the marketing direction of the company.
Previous Experience at BoxCast
Kathleen Lawson has a history of working at BoxCast in various marketing roles. She began as a Project Manager in 2019, where she executed a Go-To-Market expansion project involving over 30 team members across multiple teams. She then transitioned to the role of Channel Marketing Specialist from 2018 to 2019, followed by a position as Marketing Manager from 2019 to 2020. During her time at BoxCast, she scaled the marketing team by four times over a two-year period.
Experience at Pentair
Before her tenure at BoxCast, Kathleen Lawson worked as a Global Marketing Specialist at Pentair from 2014 to 2017. In this role, she contributed to the company's global marketing strategies and initiatives, enhancing her expertise in the marketing field.
Educational Background
Kathleen Lawson studied at Miami University, where she earned a Bachelor of Science (B.S.) in Marketing and Communications from 2009 to 2013. This educational foundation provided her with the skills and knowledge necessary for her career in marketing.
Executive Leadership Team Involvement
Kathleen Lawson is a member of the Executive Leadership Team at BoxCast. In this capacity, she provides strategic and operational oversight, collaborating with the board, investors, and employees to drive the company's objectives forward.