Hannah Swinkin
About Hannah Swinkin
Hannah Swinkin serves as the Head of Marketing at Boxhub, where she has implemented a search-first marketing strategy. With a strong background in brand, content, and product marketing management, she has held various marketing roles at companies such as REEF and Impark.
Current Role at Boxhub
Hannah Swinkin serves as the Head of Marketing at Boxhub since 2022. In this role, she has implemented a search-first marketing strategy that emphasizes search engine optimization (SEO), app store optimization (ASO), and search engine marketing (SEM). Her strategic approach aims to enhance the company's online visibility and drive customer engagement.
Previous Experience at REEF
Hannah Swinkin has held multiple positions at REEF, contributing to various aspects of B2B marketing. She worked as the Director of B2B Marketing for five months in 2022, following her role as B2B Product Marketing Manager for five months in 2021. Additionally, she served as Content Manager and Senior Social & Content Associate, accumulating significant experience in content strategy and management.
Background in Content Development
Hannah has a solid background in content development, having worked as a Content Writer at Impark from 2017 to 2019 and as a Content Manager at the American Marketing Association (AMA) from 2019 to 2020. Her role as a Marketing Specialist (Content Developer) at Impark further solidified her expertise in creating and managing marketing content.
Educational Qualifications
Hannah Swinkin studied English Language & Communication at Canterbury Christ Church University, earning a BA (Hons) from 2013 to 2016. She furthered her education at the University of Toronto, where she studied Marketing & PR at the School of Continuing Studies from 2016 to 2018. This educational background supports her extensive career in marketing.
Professional Skills and Recognition
Hannah is recognized for her strategic approach and hands-on attitude in marketing roles. She is known for her curious and inquisitive nature, often asking probing questions to foster deeper understanding and innovation. Her strong background in brand, content, and product marketing management underpins her effectiveness in her current and previous roles.