Kim Mickelsen
About Kim Mickelsen
Kim Mickelsen is the CEO of Bozell, bringing over 20 years of experience in diverse industries such as biotech and telecommunications. She played a crucial role in the agency's buyback in 2001, ensuring its independence and has led the company for over two decades, contributing to its growth and innovation.
Work at Bozell
Kim Mickelsen has served as the CEO of Bozell since 1990, leading the agency for over three decades. During her tenure, she played a pivotal role in the buyback of Bozell in 2001, which allowed the company to become an independent, employee-owned entity. Mickelsen previously held the position of Senior Partner at Bozell from 1990 to 2001. Under her leadership, Bozell expanded its regional presence while maintaining a strong national and global position in the marketing industry.
Education and Expertise
Kim Mickelsen studied at the University of Nebraska-Lincoln, where she earned a Bachelor of Arts degree in Advertising from 1978 to 1982. With over 20 years of experience, she has worked with clients across various industries, including biotech, biometrics, and telecommunications. Mickelsen is a self-taught technology enthusiast, demonstrating a commitment to learning and innovation in the marketing field.
Background
Mickelsen was one of four agency partners who led the buyback of Bozell in 2001, a critical move during the dot-com bubble burst. This buyback preserved the founding office and company name, ensuring the agency's continuity and independence. In 2013, she was part of the leadership team that transitioned Bozell to an officially women-owned agency.
Achievements
Throughout her career, Kim Mickelsen has contributed significantly to Bozell's growth and innovation. In 1995, she created an interactive division to integrate online communications into clients' marketing strategies. She also played a key role in developing Bozell's proprietary platform, 360 Listening. Mickelsen exemplified Bozell's philanthropic values through initiatives such as 'Free Ad Day', showcasing the agency's commitment to community engagement.
Professional Engagement
Kim Mickelsen actively participates in blogging and social media as part of her professional engagement. This involvement reflects her commitment to staying connected with industry trends and fostering communication within the marketing community.