Rod Coleman, MBA
About Rod Coleman, MBA
Rod Coleman, MBA, serves as the Head of Paid Media at Bozell, where he develops media plans and optimizes campaigns across various platforms. He holds an MBA from Bellevue University and has extensive experience in media buying and project management.
Current Role at Bozell
Rod Coleman serves as the Head of Paid Media at Bozell, a position he has held since 2020. In this role, he develops media plans for clients across various industries, including financial services, entertainment, utilities, and consumer packaged goods. He is responsible for executing and optimizing campaigns on multiple platforms, such as Google, Facebook, Xandr, NextDoor, Snapchat, and LinkedIn. Additionally, he conducts post-buy analysis to evaluate conversion paths, platform analytics, website analytics, and gross rating points.
Previous Experience at Bozell
Rod Coleman has a significant history with Bozell, where he worked in various capacities. He began as a Project Manager from 2015 to 2016, before advancing to the role of Director of Project Management from 2016 to 2018. During his time at Bozell, he was involved in negotiating national and regional buys for cable, broadcast TV, radio, and digital partners. His experience at Bozell laid the groundwork for his current leadership role in paid media.
Experience at Verizon Media
Rod Coleman worked at Verizon Media as a Senior Account Strategist from 2018 to 2020. In this role, he focused on digital strategy and account management within the Greater Omaha Area. His experience at Verizon Media contributed to his expertise in media buying and campaign optimization, which he applies in his current position at Bozell.
Educational Background
Rod Coleman earned his Master of Business Administration (M.B.A.) from Bellevue University, studying from 2012 to 2014. Prior to that, he completed his Bachelor's Degree in Marketing at Creighton University, where he studied from 2006 to 2010. His educational background provides a strong foundation for his career in media and marketing.
Mentorship and Team Leadership
In addition to his responsibilities in media planning and campaign execution, Rod Coleman actively mentors and coaches the media buying team at Bozell. His leadership role includes guiding team members in best practices for media buying and campaign management, fostering a collaborative and growth-oriented work environment.