Lauren Asberry, Msimc
About Lauren Asberry, Msimc
Lauren Asberry is the Paid Media Lead for Mobility & Convenience Americas at bp, with extensive experience in integrated marketing communications and digital strategy. She has held various roles at notable companies, including OMD USA and PHD, and holds a Master's degree in Integrated Marketing Communications.
Current Role at BP
Lauren Asberry serves as the Paid Media Lead for Mobility & Convenience Americas at BP. She has held this position since 2021 and is based in Chicago, Illinois. In this role, she focuses on developing and executing paid media strategies that enhance brand visibility and drive consumer engagement.
Previous Experience at OMD USA
Lauren Asberry worked at OMD USA from 2018 to 2021, where she held the position of Associate Media Director, Integrated Marketing. Prior to this role, she served as Strategy Supervisor for five months in 2016. Her tenure at OMD USA allowed her to refine her skills in integrated marketing and media strategy.
Experience at PHD
Lauren Asberry has significant experience with PHD, where she worked in various roles from 2013 to 2016. She began as an Assistant Strategist in Digital Investment, later became a Strategist, and then served as a Digital Strategy Supervisor for ten months. Her time at PHD contributed to her expertise in digital marketing and strategic campaign development.
Educational Background
Lauren Asberry earned her Bachelor of Arts in Communication with a focus on Interpersonal Communication from the University of Illinois at Urbana-Champaign, completing her studies from 2006 to 2010. She later obtained a Master of Science in Integrated Marketing Communications from Roosevelt University, where she studied from 2010 to 2012.
Skills and Specializations
Lauren Asberry specializes in integrated marketing communications and possesses advanced skills in marketing tools such as Google Analytics and Google Trends. She has a proven track record of developing strategies for consumer retention and new product launches, showcasing her ability to produce quality work and communicate effectively.