Lauren Massie
About Lauren Massie
Lauren Massie serves as the Senior Marketing Manager at Bragg Live Food Products, LLC, where she oversees marketing strategies for the company's Apple Cider Vinegar product lines. With a strong background in product innovation and customer marketing, she has held various marketing roles across multiple companies, including popchips and Dole Packaged Foods.
Current Role at Bragg Live Food Products
Lauren Massie currently serves as the Senior Marketing Manager at Bragg Live Food Products, LLC. She has held this position since 2023, working remotely from Santa Barbara, California. In her role, she oversees marketing strategies for Bragg's Apple Cider Vinegar product lines, which include Liquid ACV, ACV Supplements, and ACV Beverages. Her responsibilities involve managing integrated marketing campaigns and ensuring alignment with the company's overall marketing objectives.
Previous Experience at Bragg Live Food Products
Lauren Massie has extensive experience at Bragg Live Food Products, LLC, where she previously worked in various roles. From 2021 to 2023, she held the position of Senior Manager, Product & Customer Marketing for 11 months. Prior to that, she served as Product & Customer Marketing Manager for 7 months in 2021 and as Senior Associate Product Marketing Manager for 8 months. Her tenure at Bragg has contributed to her strong background in product innovation and customer marketing.
Experience at popchips
Lauren Massie worked at popchips in multiple capacities. She served as Associate Brand Manager from 2019 to 2021 for two years and as Assistant Brand Manager from 2018 to 2019 for ten months. In these roles, she focused on brand development and marketing strategies, contributing to the company's growth in the competitive snack food market.
Education and Expertise
Lauren Massie earned a Bachelor of Science degree in Accounting from Miami University - Farmer School of Business, completing her studies from 2006 to 2010. She also graduated from Edina High School, achieving her diploma in 2006. Her educational background supports her expertise in managing integrated product and consumer marketing campaigns, as well as her skills in budget management and data analysis within the consumer packaged goods industry.
Career Background
Lauren Massie's career spans various roles in marketing and account management across multiple companies. She has worked at The Mars Agency as Senior Account Executive and Manager of Client Leadership, contributing to client-focused marketing strategies. Additionally, she has experience at Dole Packaged Foods, LLC, where she held several positions related to brand management and marketing innovation. Her diverse background enhances her capabilities in agency management and campaign development.